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The app also lets users superimpose [29 Dec 2011|09:09am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York. GoldRun raised $1. 2 million in a seed round in April with a plan to conquer an emerging field: augmented reality, which is technology that adds images, sounds, or contextual information to content viewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new OPI Nail Polishpromotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood series, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiences for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take with the smartphone’s camera. “Fans can be watching the show and take a photo with one of the OPI Nail Polish Wholesalecharacters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone cameras for images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in from a brand or advertising perspective doesn’t bring that much value because it’s not visually driven, ” she says. The limitations of other technology, she adds, Cheap OPI Nail Polishmotivated her to create GoldRun. “I realized advertising agencies and brands needed a platform where they weren’t spending tons of money and time developing one-off apps, ” she says.
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GoldRun’s clients. That could include [29 Dec 2011|09:08am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York. GoldRun raised $1.mac makeup 2 million in a seed round in April with a plan to conquer an emerging field: augmented reality, which is technology that adds images, sounds, or contextual information to content viewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new promotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood MAC Makeup Hellokittyseries, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiences for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take with the smartphone’s camera. “Fans can be watching the show and take a photo with one of the characters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone cameras for images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in fromWholesale MAC Makeup Bags a brand or advertising perspective doesn’t bring that much value because it’s not visually driven, ” she says. The limitations of other technology, she adds, motivated her to create GoldRun. “I realized advertising agencies and brands needed a platform where they weren’t spending tons of money and time developing one-off apps, ” she says.
3 comments|post comment

Maybe the two got their hands [24 Dec 2011|08:43am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler, andchi flat iron over the years he’s seemingly hustled every product willing to cut a check. Want to hear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie and album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time Snoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some CHI Pink Ceramic Flatfame being rejuvenated, and then Snoop and Wiz would go their separate ways. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’t in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more,CHI Hair Dryer Collection nothing less. But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I did on Rolling Papers – and yes, I was completely sober when I wrote that.
1 comment|post comment

along the way things [24 Dec 2011|08:43am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler, and overOPI Nail Polish the years he’s seemingly hustled every product willing to cut a check. Want to hear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie and album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time OPI Nail Polish WholesaleSnoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some fame being rejuvenated, and then Snoop and Wiz would go their separate ways. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’t in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more, nothing less.Cheap OPI Nail Polish But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I did on Rolling Papers – and yes, I was completely sober when I wrote that.
1 comment|post comment

his perspective [23 Dec 2011|08:57am]
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland,Mac makeup 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like ride in it. Nike Chosen: Breckeridge Rail JamDecember 1
Nike Chosen Rail Jam- Rider’s Perspective: Seth Hill
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like to ride
Going into the Chosen Rail Jam I was a bit skeptical of what was actually going on. I had got he invite from Pat Bridges, and it was a dior blushNike event, so I figured it must be pretty legit. With that said I had heard rumors of
them looking for non-sponsored athletes for the event, so I wasn’t quite sure. Once the details of the contest were emailed out everyone knew it was going to be legit; 50 solid riders and 5K in prize money changed the whole game. As far as I knew it was just a one time contest to draw some extra attention to the Dew Tour (which it did with nearly 1000 spectators in attendance). But found out it is a 7 stop tour which will be pretty awesome. Mac Hello KittyPut simply the Chosen Rail Jam was awesome time, in front of an awesome crowd with awesome riders.
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contest we chatted [23 Dec 2011|08:57am]
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider,chi flat iron Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like ride in it. Nike Chosen: Breckeridge Rail JamDecember 1
Nike Chosen Rail Jam- Rider’s Perspective: Seth Hill
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer,CHI Pink Ceramic Flat was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like to ride
Going into the Chosen Rail Jam I was a bit skeptical of what was actually going on. I had got he invite from Pat Bridges, and it was a Nike event, so I figured it must be pretty legit. With that said I had heard rumors of
them looking for non-sponsored athletes for the event, so I wasn’t quite sure. Once the details of the contest were emailed out everyone knew it was going to be legit; 50 solid riders and 5K in prize money changed the whole game. As far as CHI Hair Dryer CollectionI knew it was just a one time contest to draw some extra attention to the Dew Tour (which it did with nearly 1000 spectators in attendance). But found out it is a 7 stop tour which will be pretty awesome. Put simply the Chosen Rail Jam was awesome time, in front of an awesome crowd with awesome riders.
1 comment|post comment

pro skateboarder signature [22 Dec 2011|08:57am]
During a conference call in November 2011 the company revealed that 1st quarter revenues were at $6. 1 billon, gross margins were down and diluted earnings per share were up 19%. It also indicated that the company was enjoying success in footwear and apparel sales within developing, target markets and would continue to focus on direct to consumer business initiatives. Despite the profit margins, Nike's marketing chi flat ironof skate apparel has not always been smooth. Case in point, in June 2011 the company's skate t-shirt line made headlines when Boston Mayor Thomas Menino found the clothing line offensive. He subsequently launched an aggressive, and very public, campaign to have the t-shirts removed from store windows.
Even though skateboarding has been around since the 1920s, skate shoes didn't really appear on the scene until the late 1960s when Vans started their Off the Wall line of footwear designed for skateboarding. Nike didn't CHI Pink Ceramic Flatget in on the skate shoes action until much later.


In 2002, the company released its first, skate specific shoes known as the Nike Low Pro Dunk SBs. The skate shoes were a revision of its 1985 basketball shoes, Nike Dunks. In 2010, Japan based artist Haroshi created a sculpture of the shoes out of recycled skateboards much to the delight of skate fans and art connoisseurs alike. With the turn of the calendar pages Nike would release additional skate shoes including the Zoom E-Cue (2003) and the company's 1st pro skateboarder signature shoe, the Zoom PaulCHI Hair Dryer Collection Rodriguez (2005). Rodriquez remains on the Nike Skate Team to this day and will be celebrating his 27th birthday on New Year's Eve. In 2007, 2009, 2010 and 2011 the company released additional pairs of signature skate shoes with Rodriguez. Each was an amalgamation of his earlier skate shoes blended with elements taken from other sources like the Air Jordan III. Other Nike Skate Team members who have received their own signature skate shoes over the years include Eric Koston and Omar Salazar .
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much to the delight [22 Dec 2011|08:57am]
During a conference call in November 2011 the company revealed that 1st quarter revenues were at $6. 1 billon, gross marginsOPI Nail Polish were down and diluted earnings per share were up 19%. It also indicated that the company was enjoying success in footwear and apparel sales within developing, target markets and would continue to focus on direct to consumer business initiatives. Despite the profit margins, Nike's marketing of skate apparel has not always been smooth. Case in point, in June 2011 the company's skate t-shirtOPI Nail Polish Wholesale line made headlines when Boston Mayor Thomas Menino found the clothing line offensive. He subsequently launched an aggressive, and very public, campaign to have the t-shirts removed from store windows.
Even though skateboarding has been around since the 1920s, skate shoes didn't really appear on the scene until the late 1960s when Vans started their Off the Wall line of footwear designed for skateboarding. Nike didn't get in on the skate shoes action until much later.


In 2002, the company released its first, skate specific shoes known as the Nike Low Pro Dunk SBs. The skate shoes were a revision of its 1985 basketball shoes, Nike Dunks. In 2010, Japan based artist Haroshi created a Cheap OPI Nail Polishsculpture of the shoes out of recycled skateboards much to the delight of skate fans and art connoisseurs alike. With the turn of the calendar pages Nike would release additional skate shoes including the Zoom E-Cue (2003) and the company's 1st pro skateboarder signature shoe, the Zoom Paul Rodriguez (2005). Rodriquez remains on the Nike Skate Team to this day and will be celebrating his 27th birthday on New Year's Eve. In 2007, 2009, 2010 and 2011 the company released additional pairs of signature skate shoes with Rodriguez. Each was an amalgamation of his earlier skate shoes blended with elements taken from other sources like the Air Jordan III. Other Nike Skate Team members who have received their own signature skate shoes over the years include Eric Koston and Omar Salazar .
1 comment|post comment

him and put in work [21 Dec 2011|08:45am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler,Mac makeup and over the years he’s seemingly hustled every product willing to cut a check. Want to hear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie and album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time Snoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some fame being rejuvenated, and then Snoop and Wiz would go their separate waysdior blush. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’t in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more, nothing less. But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I did on Rolling Papers – and yes,Mac Hello Kitty I was completely sober when I wrote that.
1 comment|post comment

somewhere along the [21 Dec 2011|08:44am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler, andchi flat iron over the years he’s seemingly hustled every product willing to cut a check. Want to hear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie and album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time Snoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some CHI Pink Ceramic Flatfame being rejuvenated, and then Snoop and Wiz would go their separate ways. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’t in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more,CHI Hair Dryer Collection nothing less. But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I did on Rolling Papers – and yes, I was completely sober when I wrote that.
1 comment|post comment

was like ride in it [20 Dec 2011|08:45am]
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider,OPI Nail Polish Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like ride in it. Nike Chosen: Breckeridge Rail JamDecember 1
Nike Chosen Rail Jam- Rider’s Perspective: Seth Hill
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town.OPI Nail Polish Wholesale After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like to ride
Going into the Chosen Rail Jam I was a bit skeptical of what was actually going on. I had got he invite from Pat Bridges, and it was a Nike event, so I figured it must be pretty legit. With that said I had heard rumors of
them looking for non-sponsored athletes for the event, so I wasn’t quite sure. Once the details of the contest were emailed out everyone knew it was going to be legit; 50 solid riders and 5K in prize money changed the whole game.Cheap OPI Nail Polish As far as I knew it was just a one time contest to draw some extra attention to the Dew Tour (which it did with nearly 1000 spectators in attendance). But found out it is a 7 stop tour which will be pretty awesome. Put simply the Chosen Rail Jam was awesome time, in front of an awesome crowd with awesome riders.
1 comment|post comment

stomped his way [20 Dec 2011|08:45am]
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds,mac makeup the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like ride in it. Nike Chosen: Breckeridge Rail JamDecember 1
Nike Chosen Rail Jam- Rider’s Perspective:MAC Makeup Hellokitty Seth Hill
On Saturday evening, the first stop of the Nike Chosen Rail took over the streets of Breckenridge, Colorado. Over 50 amateur riders were invited to compete in jam format that featured a progressive setup in the middle of town. After four rounds, the top two riders from each heat were “Chosen” for the finals. Canadian rider, Anto Chamberland, 23, from Montreal, was putting down bangers all night and ended up taking the win.
Seth Hill, a passionate, up and comer, was throwing down all night and stomped his way into finals. After the contest we chatted with Seth to get his perspective of the Chosen Contest and what it was like to ride
Going into the Chosen Rail Jam I was a bit skeptical of what was actually going on. I had got he invite from Pat Bridges, and it was a Nike event,Wholesale MAC Makeup Bags so I figured it must be pretty legit. With that said I had heard rumors of
them looking for non-sponsored athletes for the event, so I wasn’t quite sure. Once the details of the contest were emailed out everyone knew it was going to be legit; 50 solid riders and 5K in prize money changed the whole game. As far as I knew it was just a one time contest to draw some extra attention to the Dew Tour (which it did with nearly 1000 spectators in attendance). But found out it is a 7 stop tour which will be pretty awesome. Put simply the Chosen Rail Jam was awesome time, in front of an awesome crowd with awesome riders.
1 comment|post comment

Fans can be watching [19 Dec 2011|08:40am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York. GoldRun raised $1. 2 million in a seed round in April with a plan to conquer anOPI Nail Polish emerging field: augmented reality, which is technology that adds images, sounds, or contextual information to content viewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new promotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood series, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiences for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take with the smartphone’s camera. “Fans can be watching the show and take a photo with one of the characters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone camerasOPI Nail Polish Wholesale for images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in from a brand or advertising perspective doesn’t bring that much value because it’s not visually driven, ” she says. The limitations of other technology, she adds, motivated her to create GoldRun. “I realized advertising agencies and brands needed a Cheap OPI Nail Polishplatform where they weren’t spending tons of money and time developing one-off apps, ” she says.
post comment

be watching the show [19 Dec 2011|08:40am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun inmac makeup New York. GoldRun raised $1. 2 million in a seed round in April with a plan to conquer an emerging field: augmented reality, which is technology that adds images, sounds, or contextual information to content viewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new promotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood series, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiences for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take withMAC Makeup Hellokitty the smartphone’s camera. “Fans can be watching the show and take a photo with one of the characters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone cameras for images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in from a brand or advertising perspective doesn’t bring that much value because it’s not visually driven,Wholesale MAC Makeup Bags ” she says. The limitations of other technology, she adds, motivated her to create GoldRun. “I realized advertising agencies and brands needed a platform where they weren’t spending tons of money and time developing one-off apps, ” she says.
1 comment|post comment

hear Snoop give you turn [16 Dec 2011|08:44am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler, and over the years hemac makeup’s seemingly hustled every product willing to cut a check. Want to hear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie andMAC Makeup Hellokitty album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time Snoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some fame being rejuvenated, and then Snoop and Wiz would go their separate ways. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’t in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more, nothing less. But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I didWholesale MAC Makeup Bags on Rolling Papers – and yes, I was completely sober when I wrote that.
1 comment|post comment

Wiz was equally determined [16 Dec 2011|08:44am]
Let’s be honest, you weren’t expecting Mac & Devin Go to High School to be particularly good. It’s no secret that Snoop Dogg is a hustler’s hustler, and over the years he’s seemingly hustled every product willing to cut a check. Want to Mac makeuphear Snoop give you turn by turn directions? Grab a Snoop GPS. Love Snoop and Pony shoes? Slip on a pair of Doggy Biscuitz. Want to smoke with Snoop? Fire up some of Snoop’s own medical marijuana (California residents only). So when it was announced that he’d be doing both a collaborative movie and album with Wiz Khalifa, you could almost hear Snoop’s marketing team discussing synergy and cross-branding opportunities. Slim, chronically high and charismatic, it’s hard not to look at Wiz and see the new generation’s Snoop. The fit was perfect, and since Wiz’ fame was skyrocketing at the same time Snoop seemed to be settling into a well-earned period of coasting on the mic, expectations were somewhere less than high. All signs pointed to some money being made, some fun being had, some fame being rejuvenated, and then Snoop and Wiz would go their separate ways. No harm, no foul.

But somewhere along the way things changed. After decades in the game and multiple classics, maybe Snoop was determined not to let a young kid upstage him and put in work like he hadn’dior blusht in years. Maybe Wiz was equally determined to prove that he could hold his own next to a legend. Maybe the two got their hands on a new strain of marijuana that paradoxically made them work harder than they intended, but whatever the reason, Mac & Devin Go to High School is a much better album than the pessimists (obviously including myself) were expecting. Don’t get me wrong, this isn’t undun. It’s perfectly enjoyable stoner rap; nothing more, nothing less. But this is the most I’ve enjoyed Snoop in a minute, and I like Wiz here more than I Mac Hello Kitty
did on Rolling Papers – and yes, I was completely sober when I wrote that.
4 comments|post comment

celebrating his 27th birthday [15 Dec 2011|08:42am]
During a conference call in November 2011 the company revealed that 1st quarter revenues were at

$6. 1 billon, gross margins mac

makeup
were down and diluted earnings per share were up 19%. It also indicated that the company

was enjoying success in footwear and apparel sales within developing, target markets and would

continue to focus on direct to consumer business initiatives. Despite the profit margins, Nike's

marketing of skate apparel has not always been smooth. Case in point, in June 2011 the company's

skate t-shirtMAC Makeup

Hellokitty
line made headlines when Boston Mayor Thomas Menino found the clothing line

offensive. He subsequently launched an aggressive, and very public, campaign to have the t-shirts

removed from store windows.
Even though skateboarding has been around since the 1920s, skate shoes didn't really appear on the

scene until the late 1960s when Vans started their Off the Wall line of footwear designed for

skateboarding. Nike didn't get in on the skate shoes action until much later.


In 2002, the company released its first, skate specific shoes known as the Nike Low Pro Dunk SBs.

The skate shoes were a revision of its 1985 basketball shoes, Nike Dunks. In 2010, Japan based

artist Haroshi created a sculpture of the shoes out of recycled skateboards much to the delight of

skate fans and art connoisseurs Wholesale MAC Makeup Bagsalike. With the turn of the calendar pages Nike would release

additional skate shoes including the Zoom E-Cue (2003) and the company's 1st pro skateboarder

signature shoe, the Zoom Paul Rodriguez (2005). Rodriquez remains on the Nike Skate Team to this

day and will be celebrating his 27th birthday on New Year's Eve. In 2007, 2009, 2010 and 2011 the

company released additional pairs of signature skate shoes with Rodriguez. Each was an amalgamation

of his earlier skate shoes blended with elements taken from other sources like the Air Jordan III.

Other Nike Skate Team members who have received their own signature skate shoes over the years

include Eric Koston and Omar Salazar .
1 comment|post comment

in designated geographic [14 Dec 2011|08:41am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York. GoldRun raised $1. 2 million in a seed round in April with a plan to conquer an emerging field: Mac makeupaugmented reality, which is technology that adds images, sounds, or contextual information to content viewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new promotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood series, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiences for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take with the smartphone’s camera. “Fans can be watching the show and take a photo with one of the characters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone cameras fordior blush images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in from a brand or advertising perspective doesn’t bring that much value because it’s not visually driven, ” she says. The limitations of other technology, she adds, motivated her to create GoldRun. “I realized advertising agencies and brands needed a platform whereMac Hello Kitty
they weren’t spending tons of money and time developing one-off apps, ” she says.
2 comments|post comment

for images placed virtually [14 Dec 2011|08:10am]
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York. GoldRun raised $1. 2 million in a seed round in April with a plan to conquer an emerging field: augmented reality, which is technology that adds images, sounds, or contextual information to content chi flat ironviewed on mobile devices. The company’s idea is to help brands virtually insert their products into consumers’ lives.
GoldRun CEO and co-founder Vivian Rosenthal says her company’s technology put virtual Nike Air Max shoes inside Finish Line stores for the new promotional campaign that shoppers can only see by using the cameras on their mobile devices.
It’s an idea that’s quickly gaining traction in the advertising and media industries. GoldRun has already landed work with Ford, HBO’s True Blood series, and retailer H&M, among others. With the help of GoldRun’s technology, these brands are creating virtual experiencesCHI Pink Ceramic Flat for their customers and fans.
For example, viewers of True Blood can download the free GoldRun app from Apple’s iTunes App Store and use it to insert the characters in the show into photos they take with the smartphone’s camera. “Fans can be watching the show and take a photo with one of the characters on their couch, ” says Rosenthal.
Users can also search their own surroundings with their iPhone cameras for images placed virtually in designated geographic areas on behalf of GoldRun’s clients. That could include shoes, dresses, or other objects. The app also lets users superimpose a product they may want—such as a new car—in a photo taken of an empty driveway.
Rosenthal says augmented reality offers marketers a way to reach customers in the real world that goes beyond the check-in model made popular by Foursquare. “A check-in from a brand or advertising perspective doesn’t bring that much value because it’s not visually driven, ” she says. The limitations of other technology, she adds, motivated her CHI Hair Dryer Collectionto create GoldRun. “I realized advertising agencies and brands needed a platform where they weren’t spending tons of money and time developing one-off apps, ” she says.
4 comments|post comment

And obnoxious is exactly [13 Dec 2011|08:42am]
During a conference call in November 2011 the company revealed that 1st quarter revenues were at $6. 1 billon, gross margins were down and diluted earnings per share were up 19%. It also indicated that the company was enjoying success in footwear and apparel sales within developing, target markets and would continue todior blush focus on direct to consumer business initiatives. Despite the profit margins, Nike's marketing of skate apparel has not always been smooth. Case in point, in June 2011 the company's skate t-shirt line made headlines when Boston Mayor Thomas Menino found the clothing line offensive. He subsequently launched an aggressive, and very public, campaign to have the t-shirts removed from store windows.
Even though skateboarding has been around since the 1920s, skate shoes didn't really appear on the scene until the late 1960s when Vans started their Off the Wall line of footwear designed for skateboarding. Nike didn't getMac Hello Kitty in on the skate shoes action until much later.


In 2002, the company released its first, skate specific shoes known as the Nike Low Pro Dunk SBs. The skate shoes were a revision of its 1985 basketball shoes, Nike Dunks. In 2010, Japan based artist Haroshi created a sculpture of the shoes out of recycled skateboards much to the delight of skate fans and art connoisseurs alike. With the turn of the calendar pages Nike would release additional skate shoes including the Zoom E-Cue (2003) and the company's 1st pro skateboarder signature shoe, the Zoom Paul Rodriguez (2005). Rodriquez remains on the Nike Skate Team to this day and will be celebrating his 27th birthday on New Year's Eve. In 2007, 2009, 2010 and 2011 the company released additional Mac Lip Glosspairs of signature skate shoes with Rodriguez. Each was an amalgamation of his earlier skate shoes blended with elements taken from other sources like the Air Jordan III. Other Nike Skate Team members who have received their own signature skate shoes over the years include Eric Koston (2011) and Omar Salazar (2011).
13 comments|post comment

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